The rules of contagion : why things spread - and why they stop / Adam Kucharski.
Publication details: London : Profile Books Ltd, 2020.Description: 341 pages : illustrations ; 22 cmISBN:- 9781788160193
- Why things spread - and why they stop
- Sozialpsychologie
- Kontamination
- Epidemie
- Internet
- Mathematisches Modell
- Epidemics
- Mathematical models
- Contagion (Social psychology)
- Contagion (Social psychology)
- Contagion (Social psychology) -- Mathematical models -- Popular works
- Epidemics -- Popular works
- Social networks -- Research
- Internet -- Social aspects
- Mathematical models -- Social aspects -- Popular works
- 302 23
- 511.8 23
- HM1033 .K83 2020
Item type | Home library | Collection | Call number | Status | Date due | Barcode | Item reserves | |
---|---|---|---|---|---|---|---|---|
Book | Melbourne Athenaeum Library | Non-Fiction | 302 KUC | Available | 061790 |
Includes bibliographical references and index.
A theory of happenings -- Panics and pandemics -- The measure of friendship -- Something in the air -- Going viral -- How to own the internet -- Tracking outbreaks -- A spot of trouble.
A deadly virus suddenly explodes into the population. A political movement gathers pace, and then quickly vanishes. An idea takes off like wildfire, changing our world forever. We live in a world that's more interconnected than ever before. Our lives are shaped by outbreaks - of disease, of misinformation, even of violence - that appear, spread and fade away with bewildering speed. To understand them, we need to learn the hidden laws that govern them. From 'superspreaders' who might spark a pandemic or bring down a financial system to the social dynamics that make loneliness catch on, The Rules of Contagion offers compelling insights into human behaviour and explains how we can get better at predicting what happens next. Along the way, Adam Kucharski explores how innovations spread through friendship networks, what links computer viruses with folk stories - and why the most useful predictions aren't necessarily the ones that come true.